Fractional Brand & Marketing Leadership · London
Provok provides fractional and interim brand and marketing leadership for global consumer businesses operating in complex, regulated, or high-pressure environments.
£1.2bn
revenue influenced across client engagements
150+
senior-level brand projects delivered
Brands We Have Worked With
How Provok Works
Provok provides VP and Global Head-level brand and marketing leadership on a fractional or interim basis. Engaged where the situation is genuinely complex: a brand in decline, a portfolio in transition, or an operating model that is not delivering.
About Provok
Provok was founded by Tanvir H. Siddiqui, MCIM — a senior brand and marketing leader with 18 years of experience across FTSE 100 global FMCG, WPP creative agency, and entrepreneurial environments.
The mandates have shared a consistent character: legacy brands requiring reinvention, portfolios navigating health-positive transitions, and organisations required to deliver commercial performance under extraordinary constraint.
That body of work spans 150+ markets across five continents, including brand transformation in active conflict zones, the creation of a new consumer category from zero to £1.2bn NTO, and the reversal of a 170-year-old brand from existential decline to sustained growth.
Provok exists to bring that calibre of thinking and leadership to organisations that need it — without the timelines and overhead of a permanent appointment.
Testimonials
Recommendations from direct managers, agency partners, and senior peers — all publicly visible on LinkedIn.
Contact
Provok works with a small number of clients at any one time. If the situation is genuinely complex and requires senior brand and marketing leadership, that is precisely where this practice is designed to operate.
Initial conversations are confidential.
provok.co.uk
Registered in England & Wales · London
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