Fractional Brand & Marketing Leadership · London

Senior brand leadership for brands navigating complexity, constraint, and change.

Provok provides fractional and interim brand and marketing leadership for global consumer businesses operating in complex, regulated, or high-pressure environments.

Discuss an engagement Our approach

£1.2bn

revenue influenced across client engagements

150+

senior-level brand projects delivered

Tanvir H. Siddiqui

Brands We Have Worked With

Does this describe your situation?

How Provok Works

Strategic clarity.
Commercial delivery.
Senior accountability.

Provok provides VP and Global Head-level brand and marketing leadership on a fractional or interim basis. Engaged where the situation is genuinely complex: a brand in decline, a portfolio in transition, or an operating model that is not delivering.

About Provok

Built for situations where the standard of thinking matters.

  • ·18 years of senior brand and marketing leadership across FTSE 100 global FMCG, WPP creative agency, and entrepreneurial environments.
  • ·Track record built on legacy brand reinvention, health-positive portfolio transitions, and delivering commercial performance under extraordinary constraint.
  • ·Work spans 150+ markets across five continents, including brand transformation in active conflict zones and the creation of a new consumer category from zero to £1.2bn NTO.
  • ·Reversed a 170-year-old brand from existential decline to sustained growth.
  • ·Available on a fractional or interim basis — without the timelines and overhead of a permanent appointment.
Tanvir H. Siddiqui

Testimonials

What Senior Leaders Say

Recommendations from direct managers, agency partners, and senior peers — all publicly visible on LinkedIn.

Contact

Discuss an
engagement.

Provok works with a small number of clients at any one time. If the situation is genuinely complex and requires senior brand and marketing leadership, that is precisely where this practice is designed to operate.

Initial conversations are confidential.

provok.co.uk

Registered in England & Wales · London